We kicked off a series of 3 Internet Mastermind presentations on Google’s online marketing tools to optimize your website on May 7. Below a summary of what started with a deep dive and resulted in an overview of 10 essential tools out of Google’s WebMaster toolkit.

You can download our Google WebMaster Tools Overview presentation. We have an extremely attractive rate for Internet Mastermind members. Only $50 to set up WebMaster Tools and your Sitemap. No strings attached. Send me an email if you want help with setting up WebMaster tools and a Sitemap.  That will give you some insights in time for the next session on May 14.

The Must Have Tool to Optimize for Google Search

Google WebMaster Tools is a must have tool when you’re serious about managing a website. Google delivers  70% or more of your organic search traffic, with the remainder being shared by Bing and Yahoo.

Making sure that Google sees your web site and all of it’s content will help you to be found higher in search. Getting more relevant visitors from search helps you achieve your website and business goals. It will help you leverage your investment in great content marketing or it can help you save marketing spend on lead generation through paid advertising, email marketing.

4 Ways how I use Webmaster Tools

• Audit website effectiveness, website technology set-up, SEO
• Gain Marketing & SEO insights and ideas
• Monitor website migration success
• Monitor impact of campaigns on search

Being able to see where Google has challenges is the first step to solving issues and helps you achieve your online marketing goals sooner.

When taking on a new customer, Google Webmaster tools provides valuable insights into what requires work, and where we can achieve results from making things work better before starting to do more.

At many an occasion I have consulted Google WebMaster Tools to get proof of when Google recognizes a newly launched or re-launched website and to deal quickly with possible surprises.

To see the impact of a campaign or really great blog post is one of the great rewards of doing things right by cutting through the search clutter and making it to the top.

30 Free Tools to Give Your Website More Search Traffic

As an online marketing guy I value and use most of the 30 or so tools Google Webmaster provides. The insights are often complimentary to what you can see in Google Analytics. Some of the tools have truly magical powers in the hands of an online marketing expert, and Google webmaster tools keeps getting more powerful and helpful.

My Top Pick of  Webmaster Tools to optimize your website

It is hard to choose, but these tools are a great start:

• Search Query Keyword Impressions – see how your keywords rank and people click and aim higher
• Content keywords – see how Google indexes your content with keywords
• Links to you site – see your inbound links and learn how to optimize their impact
• Internal Links – use internal links to funnel Google search engine juice
• Site Performance – see the page load times Google gets, and fix it if you’re over 1.5 sec’s
• HTML suggestions – make sure pages are indexed with effective page titles and descriptions

Upcoming Website Optimization Sessions

During the month of May there will be two more session on website optimization.

Google Webmaster’s Powerful SEO Tools To Boost Your Website Results

On May 14 Dan Cutler of Path Marketing will demonstrate how to use the free but powerful SEO tools to optimize your website and key pages to be found in the Search Engines.

A/B Testing with Google Website Optimizer To Boost Page Conversion

On May 28 Alex Karpov will show you how to optimize your website page design.

Tomorrow is the start of Social Media Week Vancouver.

Held for the first time in New York City in early 2009, Social Media Week is a global platform that connects people, content and conversations around emerging trends in social and mobile media. Vancouver is one of twelve global locations hosting the now, bi-annual conference.

The agenda promises one week packed with presentations from local social media experts on topics that will be of interest to freelancers, small business and large organizations alike. All events (32 in total) are free entry but require registration.

This is quite the event and I have great admiration for the organizing team and all other supporters. Social Media Week Vancouver is being produced by the people at Socialized! and supported by local partners and sponsors.

I’ll see you there.

Frank

My favorite picks for the week:

Mon 19 Sep Public Companies: Devising and Implementing a Social Media Strategy

Mon 19 Sep Facebook Marketing: Strategies To Connect & Stay Connected With Customers

Tue 20 Sep Anti-Social Media: Dealing with Social Media from a Litigation Perspective

Thu 22 Sep Bridging Social Media Silos in the Enterprise

Thu 22 Sep Mobile and App Summit

Fri 23 Sep The Enterprise 2.0 Summit

Twitter # SMWVAN